Lecture 3- Decoding Advertisement

This ad is for men's cologne, its a Giorgio Armani advert with actor Chris Pine on the cover, I've done some quick annotations on the left just as a reminder and what the ad represents, The ad is mainly aimed at men of any age and that is because of how the advert is represented. The colours are very mostly black and navy blue, which is preferably meant for men, the grey background helps the product and the model stand out. The font has an Italian style to it as the brand Giorgio Armani is from Milan, Italy, so its makes sense why they chosen that specific font. The model used in this ad, is movie star Chris Pine, famous for his role in Star Trek and recently Wonder Woman '84. His prowess has audiences loving him as an actor and that's what also helps this advert, wearing a suit also gives the advert some sophistication, and the product is parallel to the model which shows equal importance.